The Path to ESPN
Interviewed by Ryan Drummond
If someone was to ask you, “What do you think it’s like to work at ESPN?”, what do you think you would say? University of Delaware alumni, Christina Carestia, was able to give us insight to this question when she sat with AmazingAlumni founder, Ryan Drummond, and gave us all a look into the world of Sports Media, and the fast pace life of working at the world’s largest sports programming network, ESPN.
Originally from Monroe, Connecticut, Christina Carestia always loved sports. While
attending the University of Delaware, she played on the women’s soccer team with Meg Drummond, Ryan Drummond’s wife. As a freshman, Christina came into the university as a business-undecided student. By the end of her freshman year, the University of Delaware added a new major, Sports Management. With such a passion and proficiency for sports, Christina knew this is where she should focus her studies.
After graduating from the University of Delaware, Christina got a sales job at Aeropostale, where she started collegiate marketing for college sports and tournaments in New York. After working for the corporation for two and a half years, Aeropostale started moving away from sports, and Christina knew that was her passion; therefore, her time her efforts invested in the sports management field would need to be fulfilled elsewhere. It so happened that around this time, she was able to acquire her second job at what is now known as the CBS Sports Network. She admits that through “a friend of a friend” she was able to get the interview with CBS, which at the time was CSTV (College Sports Television). Christina became a media planner, which was her first step into the world of sports media.
Seven years later, Christina moved onto ESPN, and has been employed for eight months now. She is an Account Executive, and she is currently responsible for selling commercial advertisement time and sponsorship. Christina explained that ESPN is really media first, and then sports. She admitted that working for ESPN is the opportunity of a lifetime, but it demands long hours and a strenuously pace of work. In order to succeed in this work environment, one must be able to handle a mentally challenging atmosphere. She revealed that confidence in yourself and your work is very important. “You have to be able to hold your own”, Christina explains. “A competitive personality would also help someone succeed at ESPN”.
Christina has advice for students or anyone who is looking to follow a similar career path. She explained the importance of networking and making connections with others when trying to find a job. Even now, while still in school, connecting with people could help you in the future. Building a resume is extremely important, participating in various internships can also assist in acquiring future jobs. It is essential to stand out amongst other applicants. Every little bit does count, so start now.
From sports on the field to influencing the sports world behind the scenes, Christina Carestia is definitely a great example of someone who followed their passion. After examining her various employment ventures, it is clearly apparent that hard work, dedication, patience, and even a little bit of luck, do pay off. Christina reminds us of the importance to realize our passions in life and maintain a willingness to work hard to achieve them.